August 28th, 2025

How We Serve Non-Profit Clients (Part III: Non-Profit, Educational, Governmental & Association Events)

The Venue at Lenoir City is proud to be a gathering place for organizations making a difference in our community and in the surrounding areas. Whether it’s providing discounted rates for nonprofit fundraisers or arranging tables for a silent auction, staff adapts to the unique needs and resources of each group.

There are a wide variety of clients that make up our non-profit market, which comprises about one-third of our business annually. Most people think of only charities when they think of non-profits, but charitable events are just a fraction of our non-profit business. This market also includes not-for-profit hospitals, schools & educational institutions, governmental entities, associations, and locally, even TVA. 

So within this market, The Venue hosts fundraising events & galas, workshops and trainings, proms & dances, reunions, concerts, holiday celebrations, conferences, meetings, graduations, and more. A common characteristic of the non-profit event market is the need to balance tight budgets with the need to make a strong impact. For this reason, we do offer non-profit rates that are substantially discounted from our corporate and private rates. What we offer for these events...

Value Without Compromise
We offer non-profits the same upscale space and amenities as our corporate and private market clients, made more affordable due to non-profit rate discounts. But just because rates are discounted doesn’t mean that service is compromised. Our non-profit clients still benefit from quality, thorough service in a professional environment. 

The Venue also offers turn-key options, saving organizations and volunteers time and money. Volunteers, specifically, are often surprised and thrilled that our staff handles the physical set-up of the room (tables, chairs, linens, etc.). We can also handle add-ons such as table décor at a fraction of the price and time of outsourcing it. The same goes for refreshments, appetizers and even limited lunches. The Venue can handle these in-house, or help coordinate more extensive arrangements with our partner vendors.

Accessibility
The Venue is conveniently located near the intersection of I-40 and I-75, the most traveled highways in the region. It is also only one turn off Kingston Pike (State Highway 70), just 3 miles west of the Knox County/Farragut line. Staff routinely monitors online map programs (Google Maps, Apple Maps, Waze, etc.) to ensure The Venue’s location and directions are up to date and accurate. Need advance load-in? Staff will always do their best to accommodate such requests.

Because the building is still fairly new, it was built to ADA compliance. The building itself is one-level, with ample handicapped parking (that can be expanded upon request). Pathways and curb cut-outs from the parking lot and automatic doors further enable ease of access.

Restrooms, water fountains, and signage are all accessible to guests using mobility aids. Venue staff can even work with clients to plan an area for quiet space to benefit those with special sensory issues and private, lockable space with power outlets for lactation needs.

Support of Missions 
Venue staff can work with non-profit event planners to best utilize the space to help tell their story and engage their audience. Whether that means hanging large, impactful photos of the clients a charity serves, or designing a stage and runway for a donated clothing vintage fashion show, the creative staff thinks outside the box to help make non-profit events unique and memorable and to forward their missions. 

Why Our Venue Works for All Markets
The reason we can serve the diverse clientele highlighted throughout this three-part blog series comes down to versatility and experience. Our flexible spaces, comprehensive amenities, and attentive staff allow us to shift seamlessly from an intimate celebration of life to a large-scale business conference or fundraising gala, all within 24 hours.

No matter who we’re serving, The Venue’s purpose is the same: To provide a welcoming, clean, functional, and beautiful space – coupled with service that exceeds expectations - where people can connect, celebrate, and achieve their event goals.